Data driven and systems based, our approach is efficient, effective, transparent, and puts the client’s needs, interests, and education first. This is a financial asset and also your home – through our systems we help manage your expectations, balance emotion, and provide objective data to help you make educated decisions about selling
Price
Before listing a property we use the same methods and tools that an appraiser wil use to gather and organize recent sales data to compare to your home. This is called a Comparative Market Analysis, which helps us position the property against the competition and set expectations for negotiations and final sale price. By eliminating the guesswork this leads to more focused negotiations and easier decisions.
Presentation
The bar has been raised in real estate advertising. To compete at the highest level now and attract the right buyers you must have a perfect presentation. Porter Group will capture the attention of targeted pools of buyers actively searching in your area using professional HD photos with staging, 360 degree virtual tours, video presentations, live streaming and more. We know how to draw attention to your home’s best features and more importantly highlight the unique value your home brings to the lives of the people living in it. Maximize your homes sale potential and it subjective value today with the right presentation.
Exposure
This is where Porter Group really excels. You can price a property to sell and it may look beautiful but it won’t sell if people don’t know about it. Our systems have a wide reach and we know how to grab the attention of our audience. This goes beyond highlighting a homes best features and involves a coordinated campaign both online to the public but also through back channel agent networks and private listing networks.
Checklist for Selling a House
- Timing – Getting your house ready to sell can be an enduring process. You want to be sure you have enough time to prepare your home for Chicago’s warm weather, hot market season!
- Choosing a broker – Having a broker that you know and trust is great! The broker you choose will be able to articulate their value proposition to represent you.
- Pricing – We use objective data collected from the Multiple Listing Site (MLS) to generate a Comparative Market Analysis (CMA) to evaluate your home against the similar homes that have recently sold in your area to determine a listing price everyone is comfortable with.
- Marketing your home/ Showing/open house schedule – Maximizing exposure of your home to the appropriate demographic is essential to Sell your home for the most money and in the least amount of time. Work with your broker to plan a schedule for showing time windows and an open house schedule
- Receiving an offer and negotiating Contracts – All contracts will be presented to the seller in a timely manner,
- Executed Contract
- Closing
Here are some closing costs you, as the seller, can expect to see in the closing stage:
DISCLAIMER:
The above costs are estimates courtesy of Guaranteed Rate. Prices subject to change. Actual costs vary per lender, loan amount, property type and other factors.